Media and Public Relations

Experience VCC Join us at Experience VCC on October 24 for an evening of free workshops, entertainment, and prizes.

This program provides essential skills for successful interaction with the media and public. With a focus on the relationships between communicators and audiences, these courses will appeal to both professionals looking for career development opportunities and others looking to successfully communicate with stakeholders and the media. Courses will be of interest to those in diverse fields, including non-profits, small businesses and larger organizations.

Students will examine a variety of social media environments and will gain hands-on experience with many of the leading social media applications. This program requires active participation of students and a willingness to engage in social media practices. Upon successful completion of this program, students will be confident in creating and maintaining social media platforms in a professional setting.

Start Length Credentials Campus Part- or Full-time
September, January, April Varies Award of Achievement Downtown Part-time

Register Now

Apply Now

International students must first contact International Education at study@vcc.ca or 604-443-8600 to determine eligibility for this program.

Online Mail In Person
If you're ready and know the program you want, register now. Download and complete the (PDF) application/registration form and mail it to VCC Registrar's Office Visit the CS Registration Desk at our Downtown campus, 2nd floor, 250 West Pender Street, Vancouver [business hours]

Program Description

Program Description


On completion of the Media and Public Relations, students will be able to:

  • Recognize the role of social media and public relations in the changing media landscape
  • Describe the difference between social media platforms, including function, audience, and use
  • Use a variety of social media tools
  • Apply best practices for social media, including social media etiquette
  • Identify business benefits associated with the use of social media
  • Define best social media platforms for their business
  • Communicate effectively within a variety of social media platforms
  • Effectively build a network of connections through social media
  • Create and maintain a professional online presence


Participants will learn in a variety of training settings. Instructional activities include lectures, lab work, demonstrations, audio-visual presentations, and interactive exercises. The extensive workshop experience provides reinforcement of ideas and development of hands-on skills. Courses are designed to enable the student to work independently and in collaborative groups.


The Award of Achievement in Media and Public Relations includes four courses that can be taken over several terms.


For successful completion of all this Award of Achievement, students must maintain 80% attendance in each course. Additionally, some courses include a variety of evaluations including tests, assignments, presentations, and group work and students must maintain a 60% average in each of these courses.


Some courses in this program require textbooks. Please call or visit the Downtown Bookstore for more information.

Admission Requirements

Admission Requirements


VCC welcomes applications from Canadian citizens and permanent residents.

International students

Please note that not all Continuing Studies programs are available to international students. To determine your eligibility, please contact VCC’s International Education Office at: study@vcc.ca or 604.443.8600.

As Vancouver Community College is a post-secondary institution committed to educating adult learners, applicants should be 18 years of age or older or a graduate of a secondary school.

Program Specific

Missing prerequisites? VCC offers courses in Adult Upgrading and English as an Additional Language to help you meet your goals.

  • Graduate of a secondary school or equivalent
  • Sufficient English skills for effective communication

Recommended Characteristics:

  • Good oral and written communication skills
  • Good interpersonal skills
  • Good organizational and time management skills
  • Ability to work independently and as part of a team
  • Basic computer skills
  • Interest in communication technology
  • Self-directed
  • Adaptable to new and emerging technologies

Course Schedule

Courses Schedule

Fees and Other costs

Application Fee

Info Sessions

Info Sessions

View all Info Sessions/Tours >>

Contact Us/Request Info

Contact Us/Request Info


Before you send us an email, please ensure you have reviewed

As well, if you meet any of the following criteria, please follow the links for more information:

Contact us:

Program Coordinator: Andrea Korens, VCC business, 604.871.7000, ext. 8661
Program Assistant: Dorothy Giroux, VCC business, 604.871.7000, ext. 8383

Program Highlights

Program Highlights

Course Schedule

Courses Schedule


Currently Scheduled in Continuing Studies Sep-Dec2018 (201893)

(BUSI 1315) Media and Public Relations 2 credits    $503.89  course outline

Build a foundation of knowledge and experience in the key concepts of communicating with the public. Topics include audience analysis, stakeholder interaction, and developing messaging for press releases and sales letters.

More Information

CRN Campus - Room Day(s) Time Date Instructor Register
  30305 DTN Rm. 424
MM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,

1830 - 2130
to 03-Dec-2018
Walker, Kelly

Upcoming schedules for Continuing Studies Jan-Mar2019 Continuing Studies Apr-Aug2019 Continuing Studies Sep-Dec2019 term(s) are in process.
Please check back regularly.

Blogging for Business (BUSI 1318)
course schedule schedule
0 credits N/A
Media and Public Relations (BUSI 1315)
course schedule schedule
2 credits $503.89  course outline
Social Media Marketing (BUSI 1330)
course schedule schedule
0 credits N/A
Social Media for Entrepreneurs (BUSI 1321)
course schedule schedule
0 credits N/A

Fees for Continuing Studies programs and courses are approximate and subject to change without notice. Fees include GST (if applicable) as well as College Initiative and Resource Fees, which vary depending on the individual course. Student Union Fees and UPass Fees will be assessed at time of registration where applicable, and are not included in the fees displayed online. Students are responsible for any increase in fees if advanced payments are made.

Refund Policy and Refund Procedure