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Fundamentals of Marketing (MGMT 1006)

This course engages students in a detailed study of basic marketing principles and functions and their application to a variety of industry sectors. Students develop a conceptual understanding of strategic marketing planning, product development, positioning, and pricing. All elements of the marketing mix, including communications channels and personal selling are examined. Current and emerging trends in social media marketing and the use of data analytics, their use and importance in business are discussed.

course outline


* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
61730
DTN  - Rm. 413
TM-Monday, T-Tuesday,
W-Wednesday, R-Thursday,
F-Friday, S-Saturday,
U-Sunday

1300 - 1559
01-May-2018
to 10-Aug-2018
Joyce, Steve
70162
DTN  - TBATo Be Assigned
TBATo Be Assigned
TBATo Be Assigned
04-Sep-2018
to 14-Dec-2018
TBATo Be Assigned
73471
DTN  - TBATo Be Assigned
TBATo Be Assigned
TBATo Be Assigned
04-Sep-2018
to 14-Dec-2018
TBATo Be Assigned

To register for this course, check the information for your program: