Brand Identity Foundation (VCDP 1250)

Creation of a brand identity is one of the integral tasks in design. This creative and dynamic course will give students an in-depth look at the brand identity design process: from research, planning and strategic principles through to design and decision-making. Developing an understanding of the different components of a corporate identity by way of a series of brand case studies, students will explore brand essence and creative approaches to building a brand and identity. Considering how each element of the identity is instrumental to developing a brand perception, each student will establish a comprehensive brand identity design project that involves design research and strategy, logo design, collateral, and presentation materials while maintaining professional graphic standards. Technical skills will also be developed with the use of Adobe Creative Cloud software throughout various in-class assignments and projects.

* Note: The CRNs listed below could be restricted to specific program areas.

CRN Fee Campus - Room Day(s) Time Date Instructor
TBATo Be Assigned TBATo Be Assigned
TBATo Be Assigned

Becerra, Carolina
TBATo Be Assigned TBATo Be Assigned
TBATo Be Assigned

Espinoza, Lorena

To register for this course, check the information for your program: